Typography & Color Palette | Brand Visual System

The work shown here represents custom typography selection and color palette development, created to support brand identity, consistency, and visual clarity across digital and physical platforms. This service focuses on defining how a brand looks and feels through type, color, and hierarchy.

I build typography systems and color palettes with a focus on readability, contrast, brand tone, and real-world application, ensuring they work seamlessly across websites, Shopify stores, packaging, social media, and marketing materials. Every choice is intentional and aligned with the brand’s voice, audience, and goals.

This service is ideal for new businesses, rebrands, Shopify stores, and growing brands that need a cohesive visual foundation to support logos, websites, campaigns, and content.

What’s included

• Custom typography system (primary + secondary fonts)

• Font pairing and hierarchy guidance

• Color palette creation with core and accent colors

• Color usage guidance for digital platforms

• Visual consistency across web, social, and e-commerce

• Typography and color optimized for readability and branding

• Brand-ready assets for design and marketing use

How it works

• Brand goals, audience, and references are reviewed

• Typography and color directions are developed

• Refinements are made for balance and usability

• Final visual system is delivered digitally

Usage

Typography and color systems may be used for logos, websites, Shopify stores, social media, packaging, digital ads, and marketing materials. Expanded brand guidelines available as an add-on.